April 23, 2024 ALL

Wear Denim Tomorrow!

Wear denim on Wednesday, April 24th for Denim Day! It was created to show support for survivors of sexual assault and raise awareness about misconceptions surrounding sexual violence.

The campaign ultimately began in 1998 after a ruling by the Italian Supreme Court overturned a rape conviction. The justices felt that since the victim was wearing tight jeans, she must have helped the person who raped her remove her jeans, thus implying consent. The next day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim.

Denim Day is the longest-running sexual violence prevention and education campaign; this year marks 25 years of Denim Day. The day is meant to serve as a protest that people are not sexually assaulted because of what they are wearing.

If you have any questions, email wellness@jcu.edu.